Hi, my name is
Masoud Alali
I build exceptional digital experiences
I'm a Frontend Engineer specializing in building scalable web and mobile applications. Currently crafting innovative solutions at Picnic Technologies, focusing on creating seamless user experiences for millions of customers.
Tech Stack
About Me
I'm a passionate Frontend Engineer with a proven track record of building scalable and performant web and mobile applications.
Currently at Picnic Technologies in the Netherlands, I focus on creating exceptional user experiences that delight millions of customers.
Previously, I led frontend development at Digikala, one of the largest e-commerce platforms in the Middle East, where I managed teams and architected complex solutions serving millions of users daily.
Education
University of Tehran
Information Technology
2013 - 2018
Languages
Years of Experience
Companies Worked For
Work Experience
- ▹Building and maintaining scalable web applications for Europe's fastest-growing online supermarket
- ▹Implementing responsive and accessible UI components with React and TypeScript
- ▹Collaborating with cross-functional teams to deliver high-quality features
- ▹Optimizing application performance and user experience
- ▹Developed logistics and freight management platform features
- ▹Built complex dashboards and data visualization components
- ▹Implemented real-time tracking and notification systems
- ▹Led frontend development team for one of the largest e-commerce platforms in the Middle East
- ▹Architected and implemented scalable frontend solutions serving millions of users
- ▹Established best practices and coding standards across the organization
- ▹Mentored junior developers and conducted technical interviews
- ▹Developed features for Iran's leading ride-hailing application
- ▹Worked with React and React Native to build cross-platform solutions
- ▹Collaborated with product and design teams on user experience improvements
Frontend Developer
- ▹In January 2016, I started my career as Front-end developer and joined to Avaanegar Company which was funded by SaravaPars.
- ▹I learned ReactJS and was developer in some projects such as Chat Messenger App and Televizak.
Skills & Technologies
Frontend
- ▹React
- ▹Next.js
- ▹JavaScript/TypeScript
- ▹Tailwind CSS
- ▹Redux & Zustand
- ▹React Query
- ▹GraphQL
Mobile
- ▹React Native
- ▹Expo
Backend
- ▹Node.js
- ▹Nest.js
- ▹REST APIs
- ▹PostgreSQL
Tools & DevOps
- ▹Git & GitHub
- ▹Docker
- ▹CI/CD
- ▹Github Actions
- ▹Fastlane
- ▹Vitest & Testing Library
- ▹Webpack & Vite
Publications & Speaking
Java Meets JavaScript: A Modern Approach to Dynamic Page Rendering
Co-authored Publication • Feb 2025
Focusing on Application Server-Side rendering, Handlebars-to-TypeScript migration for application server UI frameworks
Technical Speaker - React Iran
Jan 2020
Sharing knowledge and best practices with the React community
Featured Projects
Picnic Technologies
Feb 2023 - Present
Developed cross-platform mobile application for online grocery shopping with features like barcode scanning, real-time order tracking, and seamless payment integration.
DFreight
Jan 2022 - Jan 2023
Built comprehensive freight and logistics management platform with real-time tracking, automated workflows, and interactive dashboards for monitoring shipments and operations.
Digikala
Jan 2018 - Dec 2021
Led the development of a large-scale e-commerce platform serving millions of users. Implemented advanced features including real-time inventory management, personalized recommendations, and optimized checkout flow.
These projects represent highlights from my professional experience.
For more details about specific implementations and achievements, feel free to reach out!
Get In Touch
I'm always open to discussing new opportunities, interesting projects, or just having a chat about frontend development and technology. Feel free to reach out!
Location
Amstelveen, North Holland, Netherlands
Built with Next.js, TypeScript, and Tailwind CSS